The road also taken: lessons from organic agriculture for market- and risk-based regulation.

In hindsight, the year 1990 was a crossroads in environmental and regulatory policy generally and in the regulation of food specifically. And two different narratives capture the competing regulatory choices presented at that crossroads. The first, a conventional narrative, finds mounting evidence of what many regard as the dominant avenues of regulatory reform in environmental policymaking: market-based incentives and risk-based decisionmaking. The second, alternative narrative finds the signs of a much more fundamental reform project. Under the conventional narrative, 1990 is often remembered for amendments to the Clean Air Act that inaugurated the country’s largest experiment with constructed environmental markets—a